Our Story
We know how hard you have worked to get to where you are. Whether you are 100% self-made, or you have had some help along the way, you deserve to wear this coat. Wear it with pride.
The white coat has been a symbol of compassion and dedication for over 100 years. It is synonymous with medicine and science, but those coats were designed for men and have always been boxy, stiff, and oversized. The Gilrose White Coat has been reinvented by a woman for everyone with fit, function, and quality as the foundation of our design. We have come so far in a century.
The Gilrose White Coat is beyond anything you have come to expect from a lab coat. It has all of the functional features including pockets, water resistance, wrinkle resistance, and great stretch for comfort, yet it looks like it belongs in your wardrobe. You deserve to look this good.
CEO and founder Naomi Brandt was inspired to reinvent the white coat as she watched her clinical supervisor slip on a wrinkled, thin, afterthought of a white coat over her carefully planned outfit. As a Speech-Language Pathologist, she knew that medical and allied health professionals constantly work and strive to do better, improve outcomes, and do more for their patients and clients. Why could these same principles not be applied to medical workwear, specifically the white coat? Naomi began her mission to create a coat that brought together all the most sought after features of functional medical wear and premium fashion forward clothing, to reinvent the white coat.